What Is Long Form Content?
It might seem clear, but many definitions of long-form content exist. Many people think articles longer than 700 words are long-form, whereas others consider that articles have to be more than 1,800 words to be long-form. For the discussion, let’s suppose that long-form content introduces articles of around 1,200 words or longer.
Despite what some content marketers might consider, many readers desire meatier articles, and publishers provide them. For example, business news site Quartz forbade publishing articles in the generally news-friendly 500-800 word range because Kevin Delaney, Quartz’s Editor-in-Chief, thinks that too many sites stick religiously to this format.
Why Does it Work?
Longer content is usually centered around being more helpful, informational, and comprehensive than short content. This makes more backlinks and authority, which improves your rank in SERPs.
The average user’s concentration span on a website is around 15 to 25 seconds long. You may have listened that short content with fast bullet points that are straightforward to read and go straight and to the point is the most helpful method to discover content.
And, because 15 seconds is such a short part of the time, you may wonder how long-form content serves. Surprisingly, long content does very pleasingly on social media and web pages.
If done right, a few details of long content can boost your search rankings more quickly than most short-form content. It’s a fantastic idea to start adding a few to your existing blog schedule or modernising some old content.
Long content takes time and effort. It needs planning, research, and a ton of thought to ensure enough information to make it authoritative.
how do you know If You Should Use Long Content?
Long-form content requires crucial thinking. It is planned to be digested instead of a short read or a skim. It is deeply analysed and contextual. It’s not just other blog posts that jam keywords into a page as much as possible.
It gives the reader as many details as possible on a certain topic. Besides the word count, a lot goes into long-form content.
But how do you know if your niche demands long content instead of shorter, less informational content?
Long-form content tends to have a wonderful lifespan. If you are looking to publish content that will be suitable no matter how much time has passed, then long-form content is for you.
Benefits of Long Content
Long-Form Content Ranks Well
Back in 2012, serpIQ conducted a study involving more than 20,000 keywords. The results showed that the average content length of the top 10 results was more than 2,000 words. The average number of words for the content in the #1 spot was 2,416. For the #10 spot, the average number of words was 2,032.
That evidence is fairly conclusive. If you want your articles to rank well, consider using long form content
Social Media Hearts Long Content
One of the best ways to draw in a large audience and increase engagement and conversions is to create shareable content on social media. Long content has also outperformed its shorter-content little brother in that metric.
Neil Patel organized an experiment with some of his content on Quick Sprout, a blog that offers tricks for digital marketers. Patel found that out of 327 blog posts he write, the posts under 1,500 words collected an average of 174 tweets and 59 likes on Facebook. On the other hand, content over 1,500 words received an average of 75 likes and 293 tweets.
That’s just an example, but it was sufficient to persuade Patel himself that there’s social media appraisal in long-form content.
Is Long Content Can Improve Conversion Rates?
If you’re operating a blog that concerns some call-to-action, whether you’re peeking to make your email list or sell something, you’ll find that long form content can affect your conversion rate.
Wrapping It Up
If you’re examining a technique to get a struggling website off the bottom and haven’t yet assembled any long-form content, why not give it a trial today? You’ll likely find that you reach a broader audience and secure the site as an authority on an appropriate subject. That, in turn, is going to build trademark awareness online.
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