Brand awareness: It’s one of those ideas you know you must understand, but perhaps you find it somewhat… hard to pin down? You’re not solitary.

On the surface, it’s straightforward. Brand awareness = people being knowledgeable of your brand. But how do you calculate that? And what’s the exact brand awareness definition that makes logic for your business?

What is brand awareness?

Brand awareness represents your mark audience’s familiarity with your brand and how well they remember it. Brands with high brand awareness are generally considered ‘trending,’ ‘buzzworthy,’ or simply ‘famous.’ Establishing brand awareness is useful when marketing promoting your company and also products, especially in the earlier stages of a business.

Best tools to build brand awareness


As a new-faced marketer, I’ve had the chance to educate clients about all things online marketing, including SEO. I often had to clarify that SEO can be highly confusing and technological, but no, it’s not actually magical. If you have the same discussion (even if that conversation is with yourself), you might require a tool like Moz.

Semrush – all-in-one SEO tool

Free 7-day test. The pro plan costs $120 per user/month.

There are many other ways to generate brand awareness. However, SEO is excessively effective.

Semrush is an all-in-one tool for SEO, content marketing, competitor research, PPC, and social media marketing.

The tool will help you boost website traffic, track online visibility, and compare it to your competitors. You can search for relevant keywords, analyze your domain authority score and conduct a backlink audit.

Key features:

  • Competitive research
  •  Domain Overview
  •  Keyword research
  •  Link building

Sprout Social

Sprout Social is a social media management solution. This tool is especially for experienced marketers, providing great deep analytics and options to optimize your social campaigns. Sprout Social helps brands locate and create real connections with their audience to broaden their brand awareness.

Brand24 – social listening tool

Free 14-day trial. Individual plan for $49.

Brand24 is a social listening tool that lets businesses track how often people note their brand online and the sentiment of those mentions.

These details can help businesses understand how well their brand portrays and decide where to concentrate their marketing efforts.

The tool delivers valuable insights into how users can enhance their brand awareness.

Customer Relations Management (CRM)

The customer’s understanding is everything. It’s what pushes or breaks a business. It’s what keeps people reaching back. It also drives people to go to a competitor when they find it lacking.

This is why it’s important to have good customer relations management software besides having a satisfactory customer support department. This helps you keep track of all contact information, previous communications, and anything else that may be relevant to provide personalized content — something useful, especially to the person you’re serving.  

Google Analytics

When creating your marketing toolbox, Google Analytics is like the box, including everything else. Sure, you can go out and make an amazing martech stack without it, but without basic website analytics, it will all be confusing. Get basic information about your website manners like visitors, how long people stay on your site, which pages they’re interested in, and more. Basically, Google Analytics permits you to go as deep or as surface as you want where data about your website, users, and marketing campaigns are concerned.


Ahrefs lets you know more about your website and get in-depth insights. The tool helps to build a semantic core of your site, review Google search results related to your business, and determine which topics engage users the most. This information will evolve a foundation for creating suitable content with the correct keywords, so your audience can find and recognize you online. What’s more, with Ahrefs, you can learn why your competitors rank more elevated and adjust your marketing strategy to outrank them.


One of the foremost tools in social media management, HootSuite is always a leader in tools that allow you to find, distribute, manage, analyze and optimize your social content. HootSuite initially arrived on the scene as a manner to schedule posts in advance to multiple social presences. Though they’ve apparently evolved their offering as social media management has grown, posting and managing organic social media is still the tool’s most powerful suit.

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